About a century ago I used to work a lot for advertising agencies, before I realised that however much they paid, it wasn’t enough to compensate for the anguish they put me through. Most of the artwork is now safely archived away on unreadable floppy disks, Syquest drives, Jaz disks and Zip disks.
Here are the few pieces I’ve been able to salvage from the computer graveyard.
Stella Artois: Queens Tennis Championship
Lowe Howard-Spink, 1993
Some advertising is designed to sell products. Some is designed to win awards. This 48-sheet poster appeared on a single site for two weeks, and required the creation of a special motor that would flip the poster back and forth between the two images. It won a D&AD Pencil and a Campaign Poster Award.
Historical note: this image was created in Photoshop version 2, a year before layers were introduced in Photoshop 3. This meant that every element had to be selected, positioned and placed into a single layer with no opportunity to move things around afterwards.
One of a series of three posters for Arrol’s beer, depicting the antics of drunken students.
Saatchi & Saatchi, 1995
One of a series of three montages for Eurostar’s Secret Cities campaign.
Young & Rubicam, 1996
One of a series of bus and tube posters.
Harari Page, 1996.
Kelly Weedon Shute, 1993
The Brahm Agency, 1996
Single-site poster in Westminster tube station aimed at MPs.
One of a series of three 48-sheet billboard posters promoting the paper’s new sections.
Leagas Delaney, 1997